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Our Goals For The Hunter Region

  1. To provide parents with the most comprehensive guide of what's on to keep kids active and engaged during school holiday periods.
     

  2. To provide businesses with the most affordable and successful way of exposing their holiday activities, programs and events to those in the region.
     

  3. To become the number 1 school holiday activities platform for connecting parents and businesses.


    * Newcastle, Lake Macquarie, Port Stephens, Maitland & Cessnock

How Will We Achieve This?

Over 50 Listings are NOW LIVE on the Holiday Happenings app for activities, programs and events being run across Newcastle, Lake Macquarie, Port Stephens, Maitland & Cessnock.

In order to promote the app content and build a user base among families within the community, we have been undertaking a brand awareness campaign in the lead up to each school holiday period.

This has included:
 

  • Radio campaigns on Hit106.9

 

  • Flyer letterbox drops
     

  • Flyer handouts at primary schools
     

  • Inclusion in school newsletters

  • Various promotions across social media

Who Are We?

Holiday Happenings was launched in Canberra during 1997, with the helping hand of local government and the Minister for Education and Family Services.

 

Our priority was to assist in helping as many kids as possible stay engaged and active in fun and healthy activities during their time away from school.

 

Our combined goal was to provide families of school aged children with a free, comprehensive and easy to read information directory on the many activities available for children during school holiday periods.

24 years on Holiday Happenings is truly a one stop shop for school holiday activities in Canberra, with over 100 businesses advertising their programs, events and activities to ACT families and readers.

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 Frequently Asked Questions

  • Will there be a print booklet published for this edition?
    This November, Holiday Happenings is bringing back the print booklet in a special one off yearly edition: Holiday Happenings 2023 For more information click here Bookings in the print edition will also give you free inclusion in the Summer Digital Edition. The Print edition will not replace our quarterly digital booklets.
  • How will Holiday Happenings ensure my advertising exposure is not reduced without a print booklet?
    Holiday Happenings has a digital viewing platform and mobile application for all Apple & Android devices. These have been operational for quite some time and are regularly used by many parents and carers. Since stopping production of our print booklet, these platforms have experienced a 55% - 95% increase in usage. Both platforms are free for users to access. In addition to this: 36,000 flyers were printed and distributed to our regular schools, local pick up places and community centres to direct parents and carers to our digital platforms. This took place in November 2020 and May 2021. This will continue in the lead up to each yearly Winter Edition. A radio advertising campaign with MIX 106.3 will be run each edition to promote our veiwing platforms and content in the lead to the school holidays. We have provided Our 126 schools with display posters for their community notice boards. Schools have been extremely welcoming and supportive to date in promoting our content in their newsletters, and will be asked to continue to do this for the upcoming edition. Provided a number of our local pick up places and community centres with display posters to help direct the community to our viewing platforms.
  • Is the mobile application free to download and use?
    YES. Our mobile application is no longer a "subscription based service" and is now 100% free to download and use.
  • When will I be invoiced?
    You will be invoiced once you have completed a booking form.
  • How will Holiday Happenings decide if I am eligible for a credit?
    If you advertise with us and run ANY holiday program, activity or event then youwill not be eligible for a credit on your advertising invoice. If you're advertising is promoting your business rather then any specific holiday program, activity or event then youwill not be eligible for a credit on your advertising invoice. If COVID-19 restrictions force you to cancel your advertised holiday program, activity or event then youwill be eligible for a credit on your advertising invoice.
  • Can you further explain the scenario's where I WILL receive a credit?
    Scenario 1: COVID-19 restrictions stop you from running your advertised program, activity or event . As a result of this, you don't run ANY school holiday activities. Outcome: You WILL receive a credit on your advertising invoice. Scenario 2: COVID-19 restriction are increased (from current levels) however you are still allowed to run your holiday activity. Despite this, enrolments and bookings are so low that you decide to cancel BEFORE your activity begins. Outcome: You WILL receive a credit on your advertising invoice.
  • Can you explain the scenario's where I WON'T receive a credit?
    Scenario 1: You run your holiday activity but participation numbers are very low. Outcome: As soon as you choose to run your program, activity or event, irrespective of participation numbers or profits, you are not eligible for a credit on your advertising invoice. Scenario 2: Due to COVID-19 restrictions, you run a modified version of your advertised program, activity or event. Outcome:You are not eligible for a credit on your advertising invoice. Scenario 3: Your advertisment does not include any specific program, activity or event. You are simply advertising your business. Outcome:You are not eligible for a credit on your advertising invoice.
  • If my school holiday activities are cancelled, what will happen to my digital advertisement and app listing?"
    If a scenario arises where you cancel your holiday activities then we will place a "Cancelled" stamp on your digital advert. We will also update your app listing to let people know that your activities have been cancelled.
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