Our Goals For The Hunter Region
To provide parents with the most comprehensive guide of what's on to keep kids active and engaged during school holiday periods.
To provide businesses with the most affordable and successful way of exposing their holiday activities, programs and events to those in the region.
To become the number 1 school holiday activities platform for connecting parents and businesses.
* Newcastle, Lake Macquarie, Port Stephens, Maitland & Cessnock
Who Are We?
Holiday Happenings was launched in Canberra during 1997, with the helping hand of local government and the Minister for Education and Family Services.
Our priority was to assist in helping as many kids as possible stay engaged and active in fun and healthy activities during their time away from school.
Our combined goal was to provide families of school aged children with a free, comprehensive and easy to read information directory on the many activities available for children during school holiday periods.
24 years on Holiday Happenings is truly a one stop shop for school holiday activities in Canberra, with over 100 businesses advertising their programs, events and activities to ACT families and readers.
How Will We Achieve This?
Step 1 - ATTRACT
We are offering FREE advertising to businesses who would like to expose their school holiday activities to families within the areas of Newcastle, Lake Macquarie, Maitland, Cessnock and Port Stephens.
All participating businesses will be given a FREE listing on our app for at least the first 6 months (two school holiday periods).
Business Referral Bonus: If a business refers another business to join our free launch, they will receive an additional 6 months of free advertising. Bringing the total to 12 free months.
Step 2 - LAUNCH
When 60 holiday providers have joined, we will then launch the app in the Greater Newcastle region.
Step 3 - AWARENESS
In order to promote the app content and build a user base among families within the community, we will undertake a brand awareness campaign through the use of:
- local radio advertising
- paid targeted social media advertising
- flyer distribution to local gathering places
This will take place in the lead up to each school holiday period.
Step 4 - DOWNLOADS
Our first goal is to attract at least 1,500 downloads from users in the Hunter region.
If 1,500 downloads is not reached, businesses will continue to receive its advertising 100% FREE OF CHARGE until the 1,500 downloads target is met